We fix it with a strategy-first, ROI-driven approach built for short-term rentals. Our packages combine conversion-minded photo/video with a simple content system that maps directly to your guest journey and operational goals (ie, bookings).
We've been working directly with short-term rentals for the last decade, so we understand the joys and challenges of STRs firsthand, and we're here to make your life easier.
At Mills & Co, our purpose is to boost your rental revenue and streamline your social marketing so you can focus on what you do best.
You handle hospitality. We build the engine that fills your calendar — with a content strategy that scales with you, without turning your life into social media.
Ready to Sit Back + Relax?
Let’s be real: managing a short-term rental is equal parts dream and never-ending to-do list. You built a gorgeous stay—then got buried in pings, posting, and visuals that don’t actually sell the experience. Mills & Co turns that noise into a simple, measurable system: conversion-ready photos & video, a lean content plan you can keep up with, and reporting that ties effort to bookings.
Imagine spending your time on hospitality — not scrambling to figure out what to post or how to edit a reel or how the algorithm works. Fewer basic questions, better inquiries, stronger rates, and mid-weeks that don't sit empty.
Ready to reclaim your calendar and rediscover the fun of hosting? Let's chat a build the engine that fills your dates, not your to-do list.
Social media is a love–hate for STR hosts—you know it works, you just don’t have hours for brainstorming, captions, and reel editing rabbit holes between turnovers. So we built this specifically for STRs: a simple, ROI-first system that keeps you visible and booking without the late-night scramble.
Meet our Presence Program — $375 CAD/month. It’s a hell-yes, no-brainer designed to pay for itself with one booked night. We handle the lot: audit + optimization, monthly plan, copy and creative, scheduling, and even reel creation & editing —so you don’t touch a thing.
You focus on hosting incredible stays; we handle the strategy and the execution lift that steals your time.
Ready to make socials pay for themselves every month? Let’s get your Presence locked in.
(Note: all the results you see here represent a 30-day period of organic metrics (no boosting) for various clients.
Level One: Essential Presence
For solo hosts or tiny teams that need a partner to spearhead account management, consistency, strategy, and a posting schedule in order to build an audience and attract guests long-term.
What's Included:
$375/month
Level Two: Booked Solid
For hosts that want aggressive growth and everything taken care of: content creation, engagement, strategy, etc., in order to reclaim their time and reap the full rewards of owning a rental.
What’s Included:
*Starts at $1500/month
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